How to connect your WooCommerce store to Google Merchant Center via Google Product Feed - LearnWoo (2023)

Last updated - November 29, 2022

You may have noticed ads for online stores on your Google search results page. Shopping ads are more educational than typical text ads because they include images and other product details like price. This increases the likelihood of consumer interaction. How do you control Google Shopping ads for products in your WooCommerce store? You must sign up for a Google Merchant Center account and provide an up-to-date product feed. You can then link your Google Merchant Center account to Google Ads to generate targeted ads. This post will show you how using Google Merchant Center to market your WooCommerce store can increase sales.

What is Google Merchant Center?

In short, Google Merchant Center is a service that makes it easy to get your products listed online on Google. Your items are accessible through various Google services including Google Shopping Ads, Google Ads, etc.

The main advantage of Google Shopping Ads is that you can target customers who are already searching for products. A simple product search on Google is often one of the first steps in an ecommerce sales funnel. Your articles can attract a lot more potential customers if they are visible at that time.

How to use Google Merchant Center to promote your WooCommerce store

Let's use the free oneGoogle WooCommerce ELEX Shopping-Add-onto promote your WooCommerce store. You can easily add your items to Google Shopping after integrating this plugin into your online store. Previews product details including title, description, image, cost, availability, color and more. A Google Product Feed can be easily created as an XML, CSV or TSV file and uploaded to Google Merchant Center.

connects advantages

• This plugin makes it easy to create WooCommerce multi-item feeds with precise mapping of categories and attributes.
• By uploading the product feed you create with this plugin, you can drive more customers to your website, generate targeted traffic and increase sales.
• Depending on your needs, you can create an unlimited number of streams and even schedule them as you wish.
• Choose from the languages ​​supported by this plugin including English, Russian, Spanish, French and German.
• A live stream can easily be modified, copied, downloaded, paused, deleted or renewed. In addition, you can update and modify your current XML, CSV and TSV files.

Configure plugin

The ELEX WooCommerce Google Shopping plugin can be downloaded from the ELEXtensions website or by clicking the link above. Once the plugin is downloaded, you can install and activate it like any other plugin by going toWordPress Dashboard > Plugins > Add New > Install Now.

After the installation is complete, clickActivate addon.

Now that the plugin is active, you can access it by going toDashboard > Google Shopping-Feed.

Once you access the plugin dashboard, you will find a few sub-tabs under Manage Source. The tabs are as follows:

• Begin
• card categories
• card attributes
• filter options
• general feed

Begin

Here you can specify a project name for your feed. Create a project description that includes more information about the specific feed you are producing. Select your country of sale from the list of alternatives. If you want to include changeable items in the Google feed, you can check the Include variations option. Enable automatic configuration identification if your items do not have a separate product ID.

Choose a default Google category based on the items you want to show on Google Shopping. Select the TSV file format supported by Google Merchant Center.

An update schedule can be scheduled to occur daily, weekly, or monthly. Choose the daily update option and give it some time. When you're done, clickKeep going.

card categories

WooCommerce product categories are instantly mapped to Google categories in the Map Categories section. Quickly add and assign as many product categories as you want using Google's handy product categories.

To include it in Google Shopping, you can also use individual product attribution. chooseproduct cardmake menu.

In the text field you can enter the name of the product category that you want to be assigned to the Google categories and the Google categories that you want to assign to the desired items. Once you start typing, these categories will be filled in automatically. If you are satisfied, clicksave and continue.

card attributes

The Google attributes are automatically mapped to the attribute values ​​defined in the Map Attributes section. Each of these parts can be reviewed and edited if necessary. Select an attribute value from the predefined options or enter your own.

You can change how product data is displayed in the product feed by using the product feature customization options. For example, you can use the Prepend option to prepend the brand name to the product title. Alternatively, you can use the Add option to add the brand name to the product title.

If the stock level of the product you are selling is unknown, you can specify in the Stock status condition that the stock level is below a certain minimum level, and then indicate that the stock level is below a certain level in the product description. ClickKeep goingwhen done.

filter options

You can choose how your products are filtered for the Google catalog feed filter options.

Quantity in Stock or Quantity Sold are two filter options. Choose whether a specific value is equal to, greater than, or less than. You can do the same procedure for the quantity sold. If you only want featured products in your Google catalog feed, check the Featured Products box.

If you don't want to include a specific product in the catalog feed, you can omit it using Exclude. When you're done, click the Generate Feed button.

You can download the TSV file to your computer by selecting View Source from the menu.

The ability toManage Fontsis also available. Use the URL to schedule a checkout, which we'll cover in more detail shortly. You can also see the next delivery date of the product. Use the action buttons to edit, copy, pause, refresh, download, read reports and more.

Create a Google Merchant Center account

Now let's go to the Google Merchant Center. Use an existing Gmail account to sign in or create a new one. When you're done, you'll see a screen similar to the one below.

Add your business information and set up shipping to distribute your products to customers. You can then verify and claim your site. To validate, copy the provided code and paste it into your website's HTML. Please enter your business address and telephone number now.

When you're done, go to Add product data. Select the option to upload multiple products.

Choose your preferred language, country of sale and check the box for a free listing. ClickKeep goingwhen done.

Enter the name of the main stream, chooseCarryin the menu, then clickKeep going.

Give the file a name, select Upload new file here, select the TSV file that you previously downloaded with the plugin, and then upload the file.

When you're done, press the Create Source button. Your items will be uploaded to Google Merchant Center once the TSV file is opened.

Diploma

Your Google product feeds are now ready to be viewed in the search engine. This is how your items will appear on the Google shopping page. Customers can browse items here and buy directly from your online store. You can also monitor the performance and growth of your product in the Google Merchant Center.

A fantastic way to increase sales on your WooCommerce website is by using Google Merchant Center. To develop targeted advertising campaigns, you can connect your Google Merchant Center account and your Google Ads account. Additionally, you can use free tools like Merchant Promotions to increase the appeal of your Shopping ads.

Other reading

• How to integrate Google AdSense into your WordPress site
• How to optimize a WordPress website with Google Search Console?